Privacy Policy

Who is responsible

The controller for personal data described in this policy is [LEGAL ENTITY NAME], [REGISTERED ADDRESS].

You can reach us about anything in this policy at [email protected].

What we collect

When you browse this site, we collect a limited set of usage data through our analytics provider. This includes pages viewed, clicks on calls to action, approximate location derived from your IP address, device and browser type, referring page, and a randomly generated identifier stored in your browser.

We do not ask for your name, address, or payment details anywhere on this site, and there is no form to submit them through.

If you email us, we receive whatever you choose to put in that email, along with your email address. We use it to answer you and to keep a record of the conversation.

Analytics and cookies

We use PostHog to understand how the site is used and to catch front-end errors. PostHog stores a cookie and a matching entry in your browser local storage, both named after our project key, to recognise a returning browser across visits.

We use this only in aggregate, to see which parts of the site people actually read and where they drop off. We do not use it to build advertising profiles, and we do not sell or share it with advertisers.

You can block or delete these cookies in your browser at any time. The site works normally without them. Browsers that send a Global Privacy Control or Do Not Track signal are respected where our provider supports it.

Third parties that receive data

We keep third-party requests to a minimum. Fonts are served from our own domain rather than from Google, so loading this site does not reveal your IP address to a font provider.

Two third parties may receive data as a technical consequence of using the site:

• PostHog, our analytics provider, which processes the usage data described above on our instructions. It is loaded only once you interact with the page, or after a short delay.
• Our hosting provider, which processes server request logs in order to serve the site.

Legal basis

Where the GDPR applies, we rely on our legitimate interest in understanding and improving how our own website performs, and in keeping it secure and functioning. We have weighed this against your interests by collecting no special category data, running no advertising trackers, and keeping retention short.

Where consent is required in your jurisdiction for the analytics cookies described above, we rely on consent and you may withdraw it by clearing and blocking cookies for this site.

When you email us, we process that correspondence on the basis of our legitimate interest in responding to enquiries, or to take steps prior to entering a contract.

How long we keep it

Analytics data is retained for [RETENTION PERIOD, e.g. 12 months] and then deleted or fully anonymised.

Email correspondence is kept for as long as needed to handle your enquiry and to meet any record-keeping obligations we have, then deleted.

Where data is processed

Our team works from several countries, including locations inside and outside the European Economic Area. Our analytics provider processes data in [PROCESSING REGION, e.g. the European Union].

Where personal data is transferred outside the EEA or UK, we rely on the European Commission Standard Contractual Clauses or an applicable adequacy decision as the transfer mechanism.

Your rights

Depending on where you live, you may have the right to request access to the personal data we hold about you, to have it corrected or deleted, to object to or restrict how we use it, and to receive it in a portable format.

To exercise any of these, email [email protected]. We will respond within one month.

If you are in the EEA or UK and you think we have handled your data badly, you can complain to your local data protection supervisory authority. We would appreciate the chance to address it first.

Children

This site is aimed at businesses and is not directed at children. We do not knowingly collect data from anyone under 16.

Changes to this policy

If we change what we collect or why, we will update this page and the date shown at the top. Material changes will be summarised here rather than applied quietly.